4 Quick Tips for Using CiviMail

1. Text Over Images 

Many email users have their email client (e.g. Outlook, Apple Mail, Gmail) set to show text until they explicitly allow images. This means that the first look your email recipients have of your email is text only. Make a good impression with this. As an added bonus, this helps with not being considered SPAM and makes your email useful for those readers not able to see images at all.

2.  Resize Images 

Microsoft Outlook specifically ignores HTML to resize images. When you upload the image in CiviMail you might change the size of an image by specifying the width and height. This will not work for Microsoft Outlook. It will ignore this and show the image in whatever size you uploaded it as. This means you must use an image editing program to size the image before you upload it. Both Windows and Mac come with tools for resizing images. Resizeimage.net is also a good tool. 

3.  Test Your Emails

Testing your email is critical. You should test you email with as many email clients as you can. Send your newsletters and other mass communication to a few people (spouses, board members, your personal email) and make sure it looks good. You cannot fix it once it has been sent. CivilMail makes testing very easy. You may also want to invest in an email testing service like Litmus.

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4.  Use Tokens

In CiviMail we can use tokens to personalize your email like First Name, Last Name, and Zip Code. Just because the tokens use {} does not make them scary. Think of it as sort of Mad Libs.  Dear {first_name} just becomes Steve or Heather or Bob or Samantha.

If you want to learn more about how to use CiviMail Cividesk is offering a two-hour online training session on Effective Email Marketing with CiviMail on January 19th.